Predictions for AR & VR usage in retail ecommerce

Predictions for AR & VR usage in retail ecommerce

An article looking at AR and VR and asking what needs to happen for these technologies to become more widespread in retail eCommerce.    A few years back, I was opining to pretty well everyone I came across that the future of homewares and furniture was all about...
Personalisation – a personal perspective

Personalisation – a personal perspective

Personalisation is the holy grail in eCommerce, promised by 1,000s of different technologies, but delivered effectively and productively by very few. In this piece I try and build an understanding what effective personalisation could be and, in doing so, help those...
Reflections on a life in retail and eCommerce

Reflections on a life in retail and eCommerce

This is a short piece I posted on LinkedIn shortly after I left Heal’s at the end of 2021. I wanted to summarise as concisely as I could some of the biggest learnings of my recent career in retail and eCommerce. It got a great response with almost 50,000 views,...