A digital expert who can help to drive your eCommerce growth

What can the multichannel expert do for you?

Develop your digital strategy

You may have reached a point where things have stalled or where you have a specific issue that needs resolving. You may need to make a choice about technology or where to make your next investment. 

I’ve been there and probably more than once! I can help you work through the options and develop the best route forward.

Prioritise what to do next

Digital leaders always have so many plates spinning at the same time that just keeping the show on the road is tough enough.  So it can be hard to identify what will really make the difference to your business then prioritise it.

I can really help you assess where you are and what you need to focus on to get the best results for your business. 

Build your investment proposal

Almost every business reaches a point where it needs more capital in take it to the next level. A robust, well-presented business plan is essential when raising finance, whichever route you choose. 

I can help you to present yourself and your business in the most credible and appealing way so that you attract the right investors. 

Mentoring and development

It can be lonely in a business when you’re the ‘digital expert’ who everyone looks to for the answers.  Sometimes you just need other people to bounce ideas off.  Other times it can be more involved, with more structured skill-based development. 

Over the years I’ve managed 100s of people, many of whom have gone onto far bigger things than I have. 

About the multichannel expert – David Kohn

David Kohn has over 30 years of experience in UK retail having held leadership roles in a string of household names.

Having spent the last decade driving the eCommerce strategies of retailers including Snow+Rock Group and Heal’s, he’s now dedicated to helping other businesses in their digital growth. 

With David there’s a refreshing lack of jargon and buzz-words and absolutely no talk of ‘digital transformation’.  Instead, you’ll get practical, focused, effective advice that helps you deliver the results you want. 

Whether you’re a start-up or a more established business, if you’re looking to accelerate your digital growth you’ve come to the right place.

Who does the multichannel expert work for?

Established retailers – looking for a new impetus

Retail is never plain sailing. Even when it’s going well there are opportunities that aren’t being fully exploited and issues that need resolving. And when it’s not going well there’s double the pressure and never enough time or resource to do what you need to do. I can help you build your strategy, and determine what your short and medium term priorities are. 

Start-ups – looking to establish yourself

Building a retail business from scratch is a tough gig. There are so many things you have to become an expert in – product development, sourcing, stock management, cashflow management, people – and that’s before you even get to digital. I can help you map out what you need to do to build your proposition, drive traffic and revenue and manage your business more effectively. 

Technology suppliers – looking to make inroads

If you’re a tech start up or looking to build your client base in the UK you’ll find you’re up against 100s of competitors, many of which look indistinguishable from you. I’ve evaluated countless tech suppliers over the years so have a pretty good idea of what it takes to get noticed by retailers and potentially get taken on board. If your product and service is good I can help you. 

Digital professionals – looking to develop

As an eCommerce professional it’s easy to find yourself exposed in a retail business. Everybody expects digital to be the panacea but it’s getting harder to drive growth that’s profitable or user experience initiatives that produce results. I can mentor you or your team members or just act as a sounding board when you have something complex or difficult to think about. 

Blog posts and thought leadership

Predictions for AR & VR usage in retail ecommerce

Predictions for AR & VR usage in retail ecommerce

An article looking at AR and VR and asking what needs to happen for these technologies to become more widespread in retail eCommerce.    A few years back, I was opining to pretty well everyone I came across that the future of homewares and furniture was all about...

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Personalisation – a personal perspective

Personalisation – a personal perspective

Personalisation is the holy grail in eCommerce, promised by 1,000s of different technologies, but delivered effectively and productively by very few. In this piece I try and build an understanding what effective personalisation could be and, in doing so, help those...

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Some simple criteria for investing in eCommerce

Some simple criteria for investing in eCommerce

When I updated my job title on LinkedIn to Investor and Advisor I never realised how many requests for funding I would receive. It forced to me to think about what would persuade me to part with my hard-earned savings. In this piece I lay out what I think any new...

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